What’s holding SMEs back from going global—and how do they break through?
That question took center stage at the Sundowner Chat "From Payment to Platform: Your End-to-End Guide to Cross-Border E-Commerce", co-organised with Irish Chamber of Commerce (Hong Kong) and powered by Airwallex. The evening brought together business leaders and innovators to explore how SMEs can simplify international expansion, especially into complex markets like China.
William Wang from Airwallex has provided valuable insights from their most recent SME report, highlighting the primary obstacles that SMEs are currently facing, such as dealing with foreign transactions, constrainted resources, and information deficiencies. Xen Chia of MyMyPanda International offered a hands-on look at how their one-stop solution helps brands enter China through bonded warehouse channels, livestream commerce, and end-to-end logistics. Together, they outlined a scalable blueprint for unlocking new markets, faster.
From fintech to fulfilment, this event delivered powerful strategies and inspiration for SMEs ready to expand confidently. Thanks to all who joined the conversation—we hope it sparked new ideas, partnerships, and global ambitions.
