This event is organised by the Spanish Chamber of Commerce in Hong Kong
The seminar “How AI is Helping Business Grow Across Borders”, held on 2 July 2026, examined how artificial intelligence is enabling companies to scale more effectively in international markets. Organised by the Spanish Chamber of Commerce in Hong Kong together with key partners, the event brought together industry experts to share practical insights on combining digital demand generation with efficient cross-border operations.
A central takeaway was that successful expansion no longer depends solely on accessing new markets, but on integrating marketing, data, and logistics into a seamless, technology-driven framework. In this context, AI is becoming a key enabler of operational efficiency, improved decision-making, and scalable global growth.
Speakers, including Terence Chow, Senior GenAI Go-To-Market Specialist at AWS, highlighted real-world applications of generative AI, demonstrating how companies can enhance performance and structure their international expansion strategies more effectively.
The discussion also addressed current market dynamics between Europe and Asia, emphasising the importance of resilient supply chains and adaptable business models in a rapidly evolving trade environment. In addition, practical frameworks and case studies provided guidance for companies, particularly SMEs, on managing compliance, reducing risk, and successfully entering new markets.
Key insights
- AI is becoming a central driver of cross-border business growth
- Integration of demand generation and logistics is critical for scaling
- Supply chain resilience remains a key strategic priority
- Structured, technology-driven approaches support successful market entry
