The session "Unlock International eCommerce Growth with Innovative Payment Solutions" explored evolving consumer behaviour, eCommerce trends, and the future of digital payments – all backed by data from Airwallex's newly released Cross- border eCommerce Report. 

Our participants gained insights on:

• Cross- border comfort – Why shoppers are increasingly confident buying from international merchants.
• Marketplace preferences – How consumers choose between marketplaces, platforms, and direct eCommerce sites.
• Payment expectations – The rise of digital payments, regional differences in credit card use, and the growing impact of BNPL (Buy Now, Pay Later).
• Checkout experience – What shoppers expect at checkout: local currency, secure transactions, and personalised payment options.
• Shopping behaviour - Key seasons and events when shoppers plan their purchases – and how to meet them where they are.

A big thank you to Nick Chiu and Oscar Fung from Airwallex for sharing expert insights, and to our President Alexander S. for the warm welcome and introduction!