Alpha Enterprises HK Limited

Alpha Enterprises HK Limited is a Hong Kong-based investment and advisory firm focused on retail and QSR businesses across Asia-Pacific. We invest in, advise, and help operate small and growth-stage retail and QSR businesses, as well as their suppliers, bringing capital, buyer relationships, and board-level governance to the table.

Our work spans three areas: private equity investment, taking minority, control, or sweat-equity positions in retail, QSR supply, and sourcing businesses across Hong Kong, Thailand, Indonesia, and Greater China; retail and QSR consulting, including fractional executive leadership, market-entry strategy, and category and sourcing consulting; and advisory board and NED services for retail, QSR, sourcing, and technology-enabled procurement businesses.

Hong Kong is our holding entity and private equity base, Thailand our operating base for consulting and advisory delivery, and Greater China our sourcing and manufacturing access. The firm is led by Stephan Schwaabe, a German national in Asia since 2005 with two decades of buyer-side relationships across major APAC retailers and deep supplier-side sourcing networks.