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Promotion of Bavarian products in Hong Kong

Initiatives and projects to promote the market entry of Bavarian products in Hong Kong.

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Over recent years, various measures have been implemented to support market development, with a focus on promoting Bavarian products in Hong Kong. Following a series of online events with alp Bayern in 2023, a business delegation trip for Bavarian food companies was organised in 2024. Currently, a digital sales channel is being established through the Bavarian Shop on HKTVmall. Looking ahead, an online seminar is planned for 2026 to provide participating companies with in-depth insights into Hong Kong’s market conditions and sales structures.

 

This page offers an overview of projects aimed at promoting Bavarian products in Hong Kong.

Ongoing projects

Previous projects

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