Promotion of Bavarian products in Hong Kong

HKTVmall is one of Hong Kong's largest e-commerce platforms and offers companies the opportunity to position their products with consumers in Hong Kong, thereby testing the local market.

The project is scheduled to run from October 2025 to October 2026. Implementation includes organisational support for participating companies, coordination with local distribution partner Awesome Foods and assistance in setting up the online shop on the platform. The project builds on previous activities carried out as part of the Bavarian Food Industry Tour 2024.

The listed products will be showcased on HKTVmall throughout the project period and supported by targeted marketing and social media activities. The objective is to gain insights into the Hong Kong market and to enable initial steps towards market entry.

The online seminar “Next Steps Hong Kong” supports Bavarian food companies in strategically advancing their activities in the Hong Kong market. It is aimed both at companies planning their first steps into the market and at those that have already participated in previous projects in Hong Kong.

The seminar provides up-to-date insights into market trends, distribution channels and listing options, as well as approaches to engaging distributors and participating in relevant industry activities. Through a concise overview and practical, experience-based recommendations, the seminar offers companies clear guidance on how to expand their activities in Hong Kong in a targeted manner.

The seminar is expected to take place on 10 June 2026.

Further information will follow shortly.