Antonia Winkler
Senior Manager Market Entry & Project Management
+852 2532 1290 winkler.antonia@hongkong.ahk.de
In 2023, we teamed up with Alp Bayern to run a series of online seminars to give Bavarian food producers a solid start in the Hong Kong market. The seminars provided a concise overview of market structures, consumer expectations and relevant distribution channels, and offered practical knowledge to help participants prepare for market development in Hong Kong. Both events marked the beginning of our collaboration.
Online information seminar 1: “Hong Kong as a market for Bavarian food products”
Date: 02. May 2023
Time: 9:00–10:00 AM
The seminar provided an overview of market trends in Hong Kong, digital product processes and key prerequisites for market entry, with contributions from Hannes Farlock, Claudia Gräber (Deputy Head of Export Measures, alp Bayern), Sindy Wong (InvestHK), Lincoln Chan (GS1) and Franz Loschko (Azur Consult).
Online information seminar 1: “How do I reach my target audience?”
Date: 09. May 2023
Time: 9:00–10:30 AM
The seminar highlighted key success factors for market presence and supply chains, as well as a best-practice example of market entry, with contributions from Hannes Farlock, Claudia Gräber (Deputy Head of Export Measures, alp Bayern), Reggie Arrendondo Lara (Awesome Foods) and Oliver Matthees (Martocsa).
