Antonia Winkler
Senior Manager Market Entry & Project Management
+852 2532 1290 winkler.antonia@hongkong.ahk.de
Online Seminar on Market Development
As part of the online seminar “Next Steps Hong Kong”, participants gained practical insights into current market developments and opportunities in Hong Kong. The seminar was designed for both companies exploring initial market entry and those already active in the market.
Key Topics Covered
The seminar focused on current market conditions as well as concrete approaches to further developing existing or planned activities. Topics included market trends, distribution structures, and opportunities for collaboration with local partners.
Outcomes and Practical Insights
One of the key outcomes of the seminar was the clear identification of individual next steps for participating companies. Based on the insights provided, participants were able to better assess their position within the market and define targeted measures to further expand their activities.
The focus remained on realistic and actionable strategies that can be directly implemented in day-to-day market operations.
Exchange and Networking
The seminar concluded with an open exchange session, offering participants the opportunity to share experiences, address questions, and build valuable connections in an informal setting—further enhancing the practical value of the format.
Speakers
- Robert Herzner – Chief Representative, Germany Trade & Invest
- Sindy Wong – Head of Consumer and Hospitality, InvestHK
- Russell Chan – Buyer, Grocery – Western, city’super Business Unit, City Super Group
- Jeff Chen – Managing Director, Classic Fine Foods Hong Kong and Macau
- Reginaldo Markus Arredondo Lara – Co-Founder & CEO, Awesome Foods
- Claudia Gräber – Deputy Head of alp Bayern, Bavarian State Ministry of Food, Agriculture and Forestry
