Alp Bayern Delegation 2024 Recap
In October 2024, we had the privilege of hosting five Bavarian food and beverage companies in Hong Kong and South China, in collaboration with alp Bayern and AHK Greater China. This week-long program showcased the best of Bavarian craftsmanship, from meats and beers to wines and chocolates.
This initiative continues to strengthen connections between Bavarian businesses and opportunities in Hong Kong and South China. A big thank you to our partners, participants, and supporters who made this delegation a success!
Watch the highlights of our journey and see how we’re bringing Bavarian excellence to new markets:
Following our business delegation trip, we initiated a follow-up project: "E-Commerce Platform HKTV Mall – Listing and Selling Bavarian Products."
The presentation of Bavarian food products on the "HKTV Mall" e-commerce platform through a dedicated shop aims to position these products directly with consumers in Hong Kong and sustainably strengthen awareness of Bavarian food brands.
