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Monetizing Innovations: Pricing in the Age of AI

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19 February 2025 | Breakfast Seminar | Event Review

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A big thank you to everyone who joined our insightful morning session with Simon-Kucher experts, Dr. Silvio Struebi and David Lielacher! We explored how businesses can enhance innovation, optimize pricing strategies, and drive above-average returns in an increasingly AI-driven market.

Key takeaways from the session:
- Monetizing Innovation – The 9 key steps to turn new ideas into profitable growth.
- AI & Pricing – How AI-driven analytics can improve pricing strategies and customer     insights.
- Go-to-Market Best Practices – Effectively packaging AI-enabled features to maximize customer value and willingness to pay.

Attendees walked away with actionable insights to future-proof their business models and stay ahead of the competition. 

 

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