Antonia Winkler
Manager Business Development & Operations
+852 2532 1290 winkler.antonia@hongkong.ahk.de
Ongoing Project
E-commerce Platform "HKTV Mall" – Listing and Sale of Bavarian Products
September 2025
In cooperation with
Project Overview
In collaboration with alp Bayern, the marketing agency of the Bavarian State Ministry of Food, Agriculture, Forestry, and Tourism, the presentation of Bavarian food products on the HKTV Mall e-commerce platform through a dedicated shop aims to position these products directly with consumers in Hong Kong and sustainably enhance awareness of Bavarian food brands.
Key Date: September 2025
It is a one-year project. The setup of the online shop is planned for September 2025.
Description
The presentation of Bavarian food products on the "HKTV Mall" e-commerce platform in a dedicated shop aims to position these products directly with consumers in Hong Kong and strengthen awareness of Bavarian food brands. "HKTV Mall" is one of the largest e-commerce platforms in Hong Kong, offering companies the opportunity to showcase their products to a wide audience and create innovative online shopping experiences.
The Delegation of German Industry and Commerce Hong Kong (part of the global AHK network) is responsible for the planning and implementation of the project. This includes comprehensive support for companies until the online shop is fully set up, coordination with local distributors, and targeted assistance with platform implementation. The project builds on the successful business delegation trip to Hong Kong and South China in 2024.
Over the course of a full year, selected Bavarian food products will be showcased on "HKTV Mall" and supported by comprehensive marketing measures. These include physical sales promotions, social media campaigns, and participation in additional promotional events. The aim is to increase brand awareness and sustainably boost sales.
More information about HKTV Mall can be found here
