Raymond Chung
Director Market Entry & Training Services
+852 2532 1287 chung.raymond@hongkong.ahk.de
In collaboration with alp Bayern, the marketing agency of the Bavarian State Ministry of Food, Agriculture, Forestry, and Tourism, we are organising a delegation trip from 21-25 October 2024. Six German F&B companies will visit Hong Kong and Guangzhou to explore market opportunities and connect with potential business partners through B2B matchmaking events.
The main events in Hong Kong will take place on Tuesday, 22 October 2024. The day will begin with presentations about the Hong Kong market and business opportunities, providing key insights for the visiting Bavarian companies. After these sessions, we warmly invite all business partners to join us as the companies introduce themselves and provide samples of their products. A lunch will be provided for all participating business partners, allowing time to refresh and network before the afternoon's activities.
In the afternoon, B2B matchmaking sessions will offer participating business partners the opportunity to engage in one-on-one discussions with Bavarian F&B companies. 30-minute time slots will be available and can be reserved to ensure in-depth conversations.
To attend the company presentations and B2B matchmaking sessions, please register below at our event page. We will get in touch with you directly and schedule the meetings accordingly:
The following days, the German delegation will be in Guangzhou, where participants will have further opportunities in Mainland China to present their companies and engage with potential business partners through additional B2B matchmaking sessions.
Website: www.hanskupfer.de
Kupfer is a family-owned international group specialising in the production of sausage products and vegan meat substitutes. With three locations, Kupfer maintains consistent quality by using first-class raw materials. Their product range includes popular German grilled sausages, such as the Nuremberg and Thuringian Bratwurst, along with high-quality ham, boiled and cooked sausages, raw sausages, snack items, and a variety of vegan meat alternatives.
For more details, please refer to the information brochure.
Website: www.reber.com
Reber, a family-owned business since 1865, is a renowned global leader in premium chocolates, particularly famous for its Mozart Chocolates, also known as "Mozart Balls/Kugeln." The company employs around 350 people and exports its exquisite chocolates to approximately 52 countries. Committed to sustainability, Reber's production is entirely CO2-neutral. Operating from Bad Reichenhall and Rüdesheim am Rhein, they offer a range of delicious products, including pralines, premium bars, and seasonal assortments. Since 1924, the Rüdesheim location has specialised in alcohol-filled chocolates featuring brands like Asbach Brandy and Verpoorten Egg Liqueur.
For more details, please refer to the information brochure.
Website: www.bavarian-spirits.de
Bavarian Spirits is a family-owned business with a rich history in crafting high-quality spirits, liqueurs, and brandies. They take pride in using their own harvest to produce a range of products including whiskey, vodka, gin, and rum. Their liqueurs are renowned for offering a superior taste experience, blending full fruit flavours with sweetness and pure alcohol. The brandies are meticulously crafted from top-quality raw materials, resulting in a mild and refined fruit flavour. Their whiskey, made from their own malted grain and aged in oak barrels, is celebrated for its exceptional quality and rich, golden finish.
For more details, please refer to the information brochure.
Website: www.muellerbraeu.de
Müllerbräu Neuötting's bottom-fermented beers include light beer, dark beer, Pilsner, and more, while the top-fermented offerings feature wheat or white beers. All brews are made exclusively with hops and malt sourced from Bavarian growing regions. In addition to traditional beer specialties, the brewery offers a selection of homemade refreshing beverages, including delightful lemonades crafted from trusted recipes and natural ingredients.
For more details, please refer to the information brochure.
Website: www.weingut-schloss-saaleck.de
Schloss Saaleck, a historic winery established in 1298, is managed by Weingut Lange, which cultivates over 18 hectares of vineyards organically in accordance with NATURLAND standards. These standards promote environmental sustainability by prohibiting synthetic chemicals, GMOs, and artificial fertilisers, while encouraging biodiversity and the conservation of natural resources. The winery is committed to 100% organic farming, hand harvesting, and protecting groundwater by avoiding irrigation and synthetic substances. In the cellar, they employ gentle processing techniques, including spontaneous fermentation with natural yeasts, to produce vegan and low-sulphur wines. Their offerings include a range of white wines such as Sylvaner and Riesling, red wines like Pinot Noir and Domina, various organic Proseccos, and traditional organic sparkling wines, as well as organic mulled wine, wine jellies, and spirits.
For more details, please refer to the information brochure.
Website: https://www.hofkeller.de/
Staatlicher Hofkeller, with 890 years of history, is one of the oldest wineries globally, located in Würzburg's UNESCO World Heritage Residenz. The winery is a member of the prestigious Association of German Quality Wineries (VDP), an organisation representing the finest German wineries committed to high-quality wine production. The VDP sets strict standards for its members, emphasising traditional winemaking methods, sustainable practices, and the use of premium grape varieties. Staatlicher Hofkeller specialises in traditional grape varieties like Riesling, Sylvaner, and Pinot Noir. As a leading VDP winery in Franconia, they offer an exquisite selection of white wines, showcasing their rich heritage and dedication to quality.
For more details, please refer to the information brochure.
Overall Agenda for 22 October
09:30-11:10 | Presentations by Industry Experts |
11:10-11:30 | Registration for Presentations and B2B Matchmaking |
11:30-12:30 | Bavarian German Companies’ Presentations with Samples |
12:30-13:30 | Lunch |
14:00-17:00 | B2B Matchmaking (3-5 slots per company) |
17:00-18:30 | Networking with Bavarian German Companies |
Supported by the Federal Ministry for Economic Affairs and Climate Action (BMWK), we regularly organise delegations from Germany to Hong Kong to provide small and medium-sized enterprises (SMEs) with deeper market insights and facilitate new cooperation potentials. The delegation are geared towards industries such as energy, environmental technology, healthcare and civil security, but also to more traditional industries.
Delegation trips typically include a full-day conference event showcasing expertise in the industry, site-visits, and individual business matchings with local counterparts to discuss synergies and potential partnerships.
The Market Entry Programme (MEP) supports events and projects organised for small and medium-sized companies (SMEs), in particular in traditional sectors and industry branches. It includes self-employed professionals, technical professions and business-related service providers. It aims to provide concrete support for companies entering or positioning themselves in new foreign markets.
In cooperation with BMWi, we organise fact-finding and match-making missions to Hong Kong and provide market analyses that help companies gain a deep understanding of the economic environment and legal framework on the ground. Furthermore, we connect companies with potential clients, business partners and public institutions.
The German Energy Solutions Initiative is geared towards small and medium-sized enterprises (SMEs) in the energy sector, especially in the fields of renewable energy, energy efficiency, smart grids and storage technologies, that are based in Germany and wish to enter foreign markets. The focus is also shifting to new technologies like power-to-gas and fuel cells.
The initiative offers a comprehensive thematic package to respond to market-specific needs. This includes information events in Germany and market reconnaissance trips abroad, organised by the respective local AHK office. Meet German companies and learn about German energy solutions!
Director Market Entry & Training Services
+852 2532 1287 chung.raymond@hongkong.ahk.de