Simba Dickie HK Ltd.

As one of the top five toy manufacturers in Europe, the SIMBA DICKIE GROUP operates internationally with a team of 3,000 people. Founded by Fritz and Michael Sieber in 1982, the family business is now in its third generation following the appointment of Florian Sieber as CEO on 1st May 2021. Collectively, the group covers almost all toy categories for all ages. Our product range comprises of over 4,000 exciting items, from the popular BIG Bobby Car and playhouses from Smoby Toys to the dress-up doll Steffi Love from Simba Toys, wooden building blocks from Eichhorn and toy cars from Majorette and Dickie Toys. In January 2023, Simba Toys Hong Kong and Dickie Toys Hong Kong merged into SIMBA DICKIE HK Ltd. We can proudly claim that the majority of our products are created by our own in-house design and development team. Long-established relationships with major entertainment brands as well as licensors have allowed us to develop lines under their properties. With a strong focus on own tooling, we have been working closely with key partners in order to create new and fascinating products that inspire kids and parents alike. As a result of many years of cooperation with our suppliers in Asia, we are constantly optimizing our quality and processes to facilitate sustainable work with efficient use of resources. Our corporate philosophy can be described in five words: ‘We love to make toys’. This is also evident from the company’s core principles: Consumer Focus, Simplicity, Business is People, Integrity, Sustainable Success and Diversity. Our vision is that we want to play an essential role in everyone’s childhood – being the most passionate family owned toy company.