Trade Fair Representation

German Industry and Commerce Ltd. (GIC) offers to co-ordinate all regional business activities for trade fair organisers including carrying out exhibitor / visitor acquisition and promotion, press activities, public relations, while providing up-to-date market information on the corresponding region, and more.

Currently, the Trade Fair Services Department of GIC officially represents four of the major trade fair organisers in Germany, namely:

Messe Berlin

Messe Berlin
is among the world’s ten leading trade fair companies operating their own exhibition grounds. The halls on its inner-city Exhibition Grounds cover 160,000 square metres, with an additional outdoor area measuring 100,000 square metres. Messe Berlin offers a very diverse event programme: Over 100 regional, national and international events – including guest events – in areas such as nutrition, tourism, logistics, IT, public health and consumer electronics that take place every year at Berlin exhibition centres in Germany and around the world.

Messe Berlin

Berlin Exhibition (Guangzhou) Co., Ltd.

A 100% subsidiary of Messe Berlin GmbH

CE China is organised by Berlin Exhibition (Guangzhou) Co., Ltd. BEG is a wholly-owned subsidiary of Messe Berlin GmbH.

CE China

Global Produce Events GmbH

Global Produce Events GmbH (GPE)
is a joint venture company owned by Messe Berlin GmbH (organisers of FRUIT LOGISTICA), and Fruitnet Ltd (UK). Fruitnet Ltd. is owned by Market Intelligence (organisers of the Asiafruit Congress and publishers of Asiafruit, Americafruit and Eurofruit Magazines) and by Dr. Wolf Media GmbH (publishers of Fruchthandel Magazine). ASIA FRUIT LOGISTICA and CHINA FRUIT LOGISTICA are the only annual international trade exhibition for fresh fruit and vegetable marketing in Asia that focuses exclusively on the fresh produce sector and related value chain for the whole Asian region.


Global Produce Events (Shanghai) Co., Ltd.

CHINA FRUIT LOGISTICA is organised by Global Produce Events (Shanghai) Co., Ltd. Global Produce Events (Shanghai) Co., Ltd. is wholly-owned subsidiaries of Global Produce Events GmbH in China.


Spielwarenmesse eG

Spielwarenmesse eG
is a trade fair organiser and marketing service provider for the toy industry. The Nuremberg company organises the Spielwarenmesse International Toy Fair Nürnberg in Germany, the world's leading fair for toys, hobbies and leisure. The spectrum of services provided by Spielwarenmesse eG also includes the organisation of the international fair programme ‘World of Toys’ by Spielwarenmesse eG. Toy companies joining the International Pavilion ‘World of Toys’ at the Hong Kong Toys & Games Fair benefit from competent support and accompanying marketing and PR services.

Spielwarenmesse eG