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Trade Fair Report: Fresh Produce Forum China (FPFC)

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Co-organized by Asiafruit Magazine and ASIA FRUIT LOGISTICA, the 2nd edition of Fresh Produce Forum China (FPFC) took place at JW Marriot Hangzhou. With its high-quality programme, FPFC 2017 attracted more than 190 delegates to participate. E-commerce was one of the key topics of FPFC this year, on the final day, FPFC provided an opportunity for delegates to visit the headquarter of Tmall Fresh (Alibaba’s fresh food e-tail platform), Jiaxing Fruit Market (one of China’s largest domestic fruit wholesale market) and fresh produce retail stores. GIC as the representative office of Global Produce Events (GPE), provided onsite, sales and marketing support at FPFC. Delegates were fully satisfied with this unique experience to learn more about fresh produce market in China.